Agent Pricing
Standard
For growing agents
Establish a professional web presence to nurture prospective clients and gather new leads.
Sign Up$54.95/mo
$99 one-time set-up fee
Features
- Standard Search
- Property Organizer
- Lead conversion forms
- Listing alert emails
- Markets (saved search galleries)
- Optima Leads mobile app
Most Popular
Premium
For established agents
Provide clients and leads with Market data and a premium search experience that rivals the big search sites.
Sign Up$89.95/mo
$99 one-time set-up fee
All Standard features PLUS:
- Premium Search Features
- Map-based search
- Polygon search
- Photo slideshow in results
- Beds/baths range
- Layout choices for search results
- Enhanced Property Details
- Embedded virtual tours
- Similar listings
- MarketBoost
- Automated website reports
- Automated email reports
Premium + CRM
For growing agents
Automate your follow-up and lead engagement with ready-to-use email campaigns.
Sign Up$134.95/mo
$99 one-time set-up fee
All Premium features PLUS:
- Marketing Automation
- Automated text & email followups
- Lead Aggregation
- Performance Dashboard
- Action history & suggested actions
- Pipeline Status
- Lead source & activity reports
- Lead & Task Management
- To Do list with calendar sync
- Custom Tags & lead filtering
- Lead Stages
- Lead Rating
- Custom Email Campaigns
- Drag-and-drop email builder
- Send from your email address
- Automated special occasion greetings
- Optional Add-On: Website traffic
Each Optima plugin plan for agents includes IDX service for one MLS® System. Each additional MLS® System costs an additional $25/mo.
Additional fees may apply for your MLS® System.
Full Feature List
| $54.95 / month | $89.95 / month | $134.95 / month | |
|---|---|---|---|
| INTEGRATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Embed on any website. No subdomain or framing required. | ✓ | ✓ | ✓ |
| MAIN PACKAGE FEATURES | STANDARD | PREMIUM | PREMIUM + CRM |
| Premium Search | ✓ | ✓ | |
| Polygon search (draw on map) | ✓ | ✓ | |
| Optima Leads mobile agent app | ✓ | ✓ | ✓ |
| Email & phone support | ✓ | ✓ | ✓ |
| MarketBoost – website & email market reports | ✓ | ✓ | |
| Marketing Automation – Email marketing with pre-built campaigns | ✓ | ||
| Chat Support | ✓ | ||
| MARKETBOOST | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing and open home pages for predefined searches | ✓ | ✓ | |
| Dynamically updated market report pages | ✓ | ✓ | |
| Lead capture forms for alert signups | ✓ | ✓ | |
| Daily listing alerts | (see Listing Alert Emails section) | ✓ | ✓ |
| Monthly market report emails | ✓ | ✓ | |
| Weekly open home emails | ✓ | ✓ | |
| MARKETING AUTOMATION | STANDARD | PREMIUM | PREMIUM + CRM |
| Automated text & email follow-up campaigns for new leads | ✓ | ||
| Auto-assign leads to campaigns based on source | ✓ | ||
| 3 pre-built lead nurturing campaigns | ✓ | ||
| Smart content – personalized listing recommendations and market data | ✓ | ||
| Lead aggregation from 30+ sources | ✓ | ||
| Campaign builder | ✓ | ||
| Email campaign management | ✓ | ||
| Email campaign analytics | ✓ | ||
| PROPERTY SEARCH | STANDARD | PREMIUM | PREMIUM + CRM |
| Basic/Advanced search forms | ✓ | ||
| Quick Search widget | ✓ | ✓ | ✓ |
| Quick Search embed code | ✓ | ✓ | ✓ |
| Premium Search – interactive map search & results with advanced search criteria options | ✓ | ✓ | |
| Beds/baths range | ✓ | ✓ | |
| Polygon search (draw on map) | ✓ | ✓ | |
| PRE-BUILT IDX PAGES | STANDARD | PREMIUM | PREMIUM + CRM |
| Featured Listings | ✓ | ✓ | ✓ |
| Property Details pages with: | ✓ | ✓ | ✓ |
| Property features | ✓ | ✓ | ✓ |
| Print/send to printer | ✓ | ✓ | ✓ |
| Map | ✓ | ✓ | ✓ |
| Walk Score – neighborhood amenities & insights | ✓ | ✓ | ✓ |
| Great Schools – local school information* | ✓ | ✓ | ✓ |
| Mortgage calculator | ✓ | ✓ | ✓ |
| Social & email sharing | ✓ | ✓ | ✓ |
| “Schedule a showing” form – lead capture | ✓ | ✓ | ✓ |
| “Request info” form – lead capture | ✓ | ✓ | ✓ |
| “Save to favorites” – lead capture | ✓ | ✓ | ✓ |
| “Similar Listings” widget | ✓ | ✓ | |
| Embedded virtual tours for YouTube, Vimeo, and Matterport content | ✓ | ✓ | |
| Basic Property Search page with form | ✓ | ||
| Advanced Property Search page with form | ✓ | ||
| Premium Search page with integrated search forms | ✓ | ✓ | |
| Email Alert signup page | ✓ | ✓ | |
| Property Organizer Login page | ✓ | ✓ | ✓ |
| Sold Listings | ✓ | ✓ | ✓ |
| Pending Listings | ✓ | ✓ | ✓ |
| AUTOMATED FEATURED LISTINGS MANAGEMENT | STANDARD | PREMIUM | PREMIUM + CRM |
| Multiple agent IDs for Featured Listings | ✓ | ✓ | |
| One agent ID for Featured Listings | ✓ | ✓ | ✓ |
| WIDGETS – WORDPRESS OR JAVASCRIPT | STANDARD | PREMIUM | PREMIUM + CRM |
| Quick Search Widget | ✓ | ✓ | ✓ |
| Featured Listings Gallery | ✓ | ✓ | ✓ |
| Market (Saved Search) Gallery | ✓ | ✓ | ✓ |
| Home Valuation Request Form | ✓ | ✓ | ✓ |
| Sold / Pending Listings Gallery | ✓ | ✓ | |
| Registration Widget | ✓ | ✓ | ✓ |
| LEAD CAPTURE | STANDARD | PREMIUM | PREMIUM + CRM |
| Contact Us form | ✓ | ✓ | ✓ |
| Customizable User Registration prompts | ✓ | ✓ | ✓ |
| Home valuation request form | ✓ | ✓ | ✓ |
| “Schedule a showing” form (property details pages) | ✓ | ✓ | ✓ |
| “Request info” form (property details pages) | ✓ | ✓ | ✓ |
| Save listings & searches | ✓ | ✓ | ✓ |
| Email alerts for new listings/price changes | ✓ | ✓ | ✓ |
| Social login with Google for streamlined lead capture | ✓ | ✓ | |
| MarketBoost email report signup forms | ✓ | ✓ | |
| PROPERTY ORGANIZER | STANDARD | PREMIUM | PREMIUM + CRM |
| Portal for leads’ favorite listings, searches and comments | ✓ | ✓ | ✓ |
| View leads’ saved listings, searches and comments | ✓ | ✓ | ✓ |
| LISTING ALERT EMAILS | STANDARD | PREMIUM | PREMIUM + CRM |
| Listing Alerts for new, sold and price changes | ✓ | ✓ | ✓ |
| Personalized email branding | ✓ | ✓ | ✓ |
| Listing back-links to your site | ✓ | ✓ | ✓ |
| REPORTING | STANDARD | PREMIUM | PREMIUM + CRM |
| IDX Event Tracking for Google Analytics | ✓ | ✓ | ✓ |
| Monthly site statistics and trends | ✓ | ✓ | ✓ |
| Email engagement reports | ✓ | ✓ | ✓ |
| Lead activity history | ✓ | ✓ | ✓ |
| OPTIMA LEADS MOBILE APP | STANDARD | PREMIUM | PREMIUM + CRM |
| View latest property search & user activity on your site | ✓ | ✓ | ✓ |
| Push notifications for lead activity | ✓ | ✓ | ✓ |
| Instant access to contact information and activity history for all leads | ✓ | ✓ | ✓ |
| Add/remove email campaign subscribers for MarketBoost email reports & Marketing Automation email & text follow-up campaigns | ✓ | ✓ | |
| Add or assign Lead Stages and Tags for leads | ✓ | ||
| Time-stamped note history for leads | ✓ | ||
| REAL ESTATE CRM | STANDARD | PREMIUM | PREMIUM + CRM |
| CRM Business dashboard | ✓ | ||
| Pipeline management | ✓ | ||
| Advanced lead filtering | ✓ | ||
| Lead Rating – algorithm-based smart ratings to identify your best leads | ✓ | ||
| Custom & pre-created Tags for filtering and locating leads | ✓ | ||
| Expanded lead info: type, birthdays, anniversaries | ✓ | ||
| Lead notes and call log | ✓ | ||
| To Do list with calendar syncing | ✓ | ||
| Send custom emails to leads | ✓ | ||
| Automated birthday and closing anniversary emails | ✓ | ||
| Traffic Boost – optional Add-On
Get 60-70** anonymous buyers in your local market visiting your website each month. Traffic Boost costs an additional $100/month. This additional fee is always charged monthly. If you choose an annual payment plan, this fee is charged monthly and is not eligible for annual payment discounts. |
✓ Optional |
*Not available in some locations
**Approximate numbers vary based on monthly availability in your market